3ers电商项目报告

'Thisprojectineludestwopart,thefirstpartissellingsecond・handandsparegoodscollectedfromSTUstudentsanditisfreeofcharge.ThesecondpartissellingprofitablegoodsownedbyourselvesandothersmerchantsInnovation:1、NewinSTUIntheschool,basicallynomicroshopssellsecond-handgoods.Anewmarketingmodelcancauseeveryone"sattention.2、Abundantsecond-handandsparegoodsMicrogeneralstoresellnewproducts.AndgemPavilionmicroshopsellssecond-handgoods,whichbothmakestherationaldistributionofresources,andbringcertainbenefitstothestudents,toachieveawin-winresults.3、Appealtogoods1ownersbecauseofnochargeOurmodelforthefirstistomakeasalesofsecond-handproductstowinattention.InordertoattractmorepeopletothegemGeplatformforbuyingandsellingofgoods,weprovideservicesfreeofcharge,brokeredthesaleofthetwosidesreachadeal.4、Diversegoodsattractcustomers(Chaoshansnacks.manicureservice...)BecauseweareintheChaoshanareatosellsnacks,andChaoshanregionisfamedforitsfood,wechoosethesnacksfullofChaoshancharacteristic•Ontheonehand,itcanattractnonChaoshanpeopletastefresh.Ontheotherhand,itcanevokeChaoshancreatureofmemories-Projectfeasibility:Asweallknowthereareplentyofe-commercemerchantsonthewechat,QQandothersocialmedia,sohowwewininthegameandattractourcustomersisthebiggestproblemwefaced.ThisisThefirststepofourproject.Weattractourcustomersthroughsellingused-product.BecauseWefoundthattheyareover30infonnationaboutsellingused-productonBBSandtheclick-throughrateofeachinformationisveryhigh,itwouldbegoodwaytoattractstudents"attentiononourplatformbycombineused-productonour platform.Wesendtheownermessagethatwecanhelpthemputtheirusedproductonourplatform.Wealsomentionedthatwehelpthemadvertisetheirproductwithoutanyfeesaswemakeprofitbysellingotherproduct,andhelpthemadvertisetheiruseditemswecanreceiveolotofviewandimprovethesticknesswithourcustomers.Tobemoreattractive,weonlychoosetop10to15themostusefulusedproductshowedonourTweetandourproductfromourallshopwillshopbelowtheTweet.Aswewanttomakeourshopfreshanddiversetocustomers,wefirstwanttoselldifferentkindsofproductforeachperiod.Thiswillneedustofinddifferentsuppliersforeachperiodanditisnotagoodwaytobuildtherecognizedegreeofourshopanditiscostlyonadvertisement.SowefinallyselecttoselectlocalsnackinShantou.Andherearethereasons:1、Lesscompetence:thereisnotshopsellinglocalfoodinSTU2、Largemarket:alargepartofstudentsinourschoolarefromothercitiesandtheywouldinterestedinthelocalfoodinShantou.3、Easytofindsupplier:atTuopumarket,manyretailersellthiskindoffood.4、Inventory:localfoodhavelongqualityguaranteeperiod,sowecansavetheyforalongandwecanbuyalotforeachtime,whichcanreducethepurchasecostanddeliverycost.Wesellourproductonmicro-shopandadvertiseourshoponwechat.Becausemicro-shopiseasytooperateanditneedn"tfeespaidandwechatisthemainsocialapplicationinSTU,sowecanletourcustomersknowourshopassoonaspossible.Implementingprocess:Atfirst,wedecidedtohelpSTUstudentswhowanttoselltheirsecond-handgoodsandidlethingssothatwestartedtofindingthesepotentialpartnersviadifferentways-WestarteasilytoposeamessageonWechatCircletoletothersknowourproject.Then,westartedtocontactwithsomefriendswhowanttodobusinesswithus,forexample,wecontactedwithafriendwhoareskilledinmanicure.Knowingouridea,shewaswillingtojoinusandhopedthatwecanattractmorepeopletohermanicureservice.Recognizingaverygood platformnamedBBSwhere somestudentswillposesellingnotices,westartedtocontactwiththem.Withoureffort,wesucceedinattractingafewownersofsecond-handproductsbysharingandilluminatingouridea.Mostofthesecond-handproductswegotwereelectronicproducts.However,thesecond-handproductsarelimited,wemadeaMaKa,anonlinecreatingplatform,tocreateaninvitationtoinviteotherstojoinus,andwepostitonourWechatCircleandsometalkinggroupsandaskingourfriendstoreposeittotheirCircletoletmorepeopleknowourprojects-Afterthispromotion,wehadnewpartnerswhowanttoselltheirsecond-handandspareproductssuchasclothesandbadmintonballs.<琳琅阁l眼务时间预约TTT—类女老板专业光疗类W订单中心专业脚册类甲〃购买…¥30.00X就是你，快到我们的碗里来吧1JOINUS不用愁厳•琳琅阁向您覆供平台阮!¥20.00专业卸甲护理〃购买.专业卸甲■光疗美甲〃.XiaoFoManicure謁麴删的糊麟嘶瓠豔MakainvitationInaddition,westartedtoapplyforaMicroMessagePlatformthatwecanupdateinformationandpromoteourproductsthere.Atthesametime,wealsoregisteraMicroshop.ItwasthefirsttimeforustoapplyforaMicroMessagePlatformsowemeetalotofchallenge.Luckily,wehavesomefriendswhoknewthatandtheyofferedusalotofhelp.Westartedtomanageourplatformandprepareforourfirsttweettoshowothersourproducts.Whilemanagingtheplatform,wewerebusywithdecoratingthemicroshopandgettingreadyforopening. 滋佰•公众平台MicroMessagePlatform个人SW子CDsaauki食品tfSUME岀・分・・・■t!析IQ打造个性店铺■片广■♦濛加侨模块预览阳MicroshopWithallthingsreadyfortheopenness,wepostourfirsttweettoourWechatCircletoannouncethatourshopopen.Afterposing,ourfirstcustomerappearedandsheorderedthemanicureservice.However,ourgoodssolebadanditmadeusthinkalot.Thinkingforaperiodoftime,wedecidedtoaddChaoshansnackstoourshop.Inordertoattractmorepeopletoit,weeditedatweetthatintroducesthesnacksandencourageotherstorepostthetweettogetfreesnacks.Itwasheatedthatmanypeopleretransmitthetweetandsomecustomersorderedsnacksandsecond-handgoodsonthemicroshop. 04月06日了琳頊阁』开张大吉||超值商品尽在琳追阁这么多超值的商品•你真的不戳进来围观？04月17日嘿!你的潮汕零食到了L個04月20日『潮汕零食』中奖名至你要的湖汕毒食已到,请做好开吃准备谢谢大家的转发,请继续支持琳琅阁TweetAfterarrangingourorderlistwell,wewenttothesnackssupplierandpurchasedthesnacksweneedandthesuppliermetanagreementwithusandagreetogiveusadiscount.Preparingwell,wedeliveredthegoodstothecustomersontheweekend.Whentheconsumersorderedgoods,wewillcheckourinventoryfirst,ifthegoodsarenotsufficientforthem,wewouldpurchasethesnacksfromoursuppliers.Whenourprojectwasimplementing,wedidrftstopfindingsomepotentialpartners.Wecontactedwithashoeshopandtheshopkeeperwaswillingtojoinusandsheofferedusmanyinformationabouthershoes.However,weexamineditandwefoundthattheshoesareabitexpensive,sowequitted.Inthisprocess,wemetalotofchallengeandwefinallyimplementedfavorably,significance：1、Pioneerthesecond-handmarketinSTUAlotofpeoplebuythethingsthatdon"tneedonthespurofthemoment.Thisisawasteofmoneyandidleresources.ThroughtheLinlangPavilion,notonlyitcanbethedisposalofidlethings,butalsoithelpstudentstobuycheapstuff.2>OfferhelptostudentswhowanttoselltheirownthingsMaybesomestudentsareverygratefultosellsomething,butsufferfromnopracticeopportunities-LinlangPavilionprovidesaplatformforstudentstosalesofgoods.Studentscanexercisetheirabilitytosellthroughtheplatform.3、GrasptheECskills ECismoreandmoreimportantinnowadays.PeopleneedthewaytopracticetheECskill.WhenyoutakepartintheEC,youwillknowmoreabouttheskillstosellproduct.4、ApplytheknowlegetopracticesWearecurrentlystudyingtheintroductionofe-commerce.Thisisaverystrongpracticalsubjects.Inclass,welearntheknowledgegenerally,sowemustcombinethetheoreticalknowledgeandpracticalbyoperationinthefieldofe-commerceprocess,inordertobetterpalmgriponthesubject.'