实用商务项目报告--英文.doc

'OrnamentsStoreProjectPreparedExpresslyforMs.YangDirectorPreparedbyFranklyn***CompanySubmittedonJune5,2014Infulfillmentofthecourse ContentsExecutiveSummary5Introduction6Findings7Opportunities7Strengths7Premises8Services8Goods9Facilities10CostBreakdowns10Benefits12Schedule12RiskandManagementPlans13Conclusion13Reference13Appendixes15Analysisofthebusiness15Customerprofile16Focusgroupreport16 SWOTanalysis16Actionplanandactivitychart17Costing17Riskanalysisandmanagement17Theprojectframework18 ProposalforSettingupanOrnamentsStore•ExecutiveSummaryTheprojectinthispaperisfashionableornamentstrade.Theloveofbeautyisanessentialpartofallfemalesinnature.Theshiningbijouterieandprettydresseshavealwaysbeenthedesirabilityforthewomentoseekfo匚Assuch,theornamentshavebeenthehotspotsinconsumemarketallthewhile.Withtherapiddevelopmentoftheornamentstrade,variousornamentsstoresmushroomedinrecentyears.Therefore,theornamentstradehasaprosperousoutlook・Consideringthemaincustomersareyoungladiesandstudents,whopursuefashionandfollowthetide,theornamentsstoresshouldbesetupinshoppingstreet,theuniversitytownornearschoolsortheuniversitytown.Inshort,theshopshouldbeopenedincrowedplace.Therearevariouskindofgoodsthatcouldbeselling,suchascosmeticanditstools,headwear,handwear,earpendant,rings,giftsandsoon.Inaddition,thiskindofgoodscanbecategorizedtolow-endproducts,mediumproductsandtop-gradeproducts.Weshouldselecttherightgradeaccordingtothelocalconsumptioncapabilityandtheirappreciations.Thecostofsuchastoreis,atmost,100,000RMB,includingrent,decoratingexpenditure,floatingmoneyforgoods,propagandaexpenditureandsoon.Beforeopensuchastore,abusinesslicenseshouldberegisteredandyoushouldalsoregisteryourrevenue,thecostofwhichisnotmorethan500RMB.Bythistoken,theturnoverofeverydaywillbevaryingfrom1,000RMBto3,000RMB.Ornamentstradeisanewlyrisingindustry,whichdesperatefrombijouterieandcraftworksindustry.Ornaments,astherisingpointofneweconomy,havebecomematureindevelopedcountries.Thepersonalsharerateofornamentsisverylowinour ProposalforSettingupanOrnamentsStore•ExecutiveSummaryTheprojectinthispaperisfashionableornamentstrade.Theloveofbeautyisanessentialpartofallfemalesinnature.Theshiningbijouterieandprettydresseshavealwaysbeenthedesirabilityforthewomentoseekfo匚Assuch,theornamentshavebeenthehotspotsinconsumemarketallthewhile.Withtherapiddevelopmentoftheornamentstrade,variousornamentsstoresmushroomedinrecentyears.Therefore,theornamentstradehasaprosperousoutlook・Consideringthemaincustomersareyoungladiesandstudents,whopursuefashionandfollowthetide,theornamentsstoresshouldbesetupinshoppingstreet,theuniversitytownornearschoolsortheuniversitytown.Inshort,theshopshouldbeopenedincrowedplace.Therearevariouskindofgoodsthatcouldbeselling,suchascosmeticanditstools,headwear,handwear,earpendant,rings,giftsandsoon.Inaddition,thiskindofgoodscanbecategorizedtolow-endproducts,mediumproductsandtop-gradeproducts.Weshouldselecttherightgradeaccordingtothelocalconsumptioncapabilityandtheirappreciations.Thecostofsuchastoreis,atmost,100,000RMB,includingrent,decoratingexpenditure,floatingmoneyforgoods,propagandaexpenditureandsoon.Beforeopensuchastore,abusinesslicenseshouldberegisteredandyoushouldalsoregisteryourrevenue,thecostofwhichisnotmorethan500RMB.Bythistoken,theturnoverofeverydaywillbevaryingfrom1,000RMBto3,000RMB.Ornamentstradeisanewlyrisingindustry,whichdesperatefrombijouterieandcraftworksindustry.Ornaments,astherisingpointofneweconomy,havebecomematureindevelopedcountries.Thepersonalsharerateofornamentsisverylowinour countryandthedemandingcapacityisprosperous.Thereforethepotentialityofthisbusinessisgreat.•IntroductionTheprojectisfashionableornamentstrade.Theornamentshavebeenthehotspotsinconsumemarketallthewhile.Withtherapiddevelopmentoftheornamentstrade,variousornamentsstoresmushroomedinrecentyears・Therefore,theornamentstradehasaprosperousoutlook.SeenfromthehistoryofthedevelopmentofChineseornamentsindustry,currently,theornamentsindustrystaysinasteadyandfastdevelopmentstage・Inthenextthreetofiveyears,alongwiththecontinuousfastdevelopmentofcivileconomyandtheconstantimprovementofmateriallife,theconsumptionofornamentsindustrywilldefinitelygoforwardagreatstep.WhileeveryotherindustryofChinaisbecomingmoreandmorecompetitive,ornamentsindustryremainsprimarystageincompetition.Thereisnoleadingbrandandnobrandmarketcouldtakemorethan5%marketshare.Thebrandsthathaschainstoresalloverthenationisverysmall,nottomentionthebrandsthatcouldpromoteitselfandsetupitsownagencytoimproveanddevelopitselfThisindustrylackstheabilitytobuilditsownbrandandthenotionofmarketing・Theprimecustomersofthisindustryareyoungladiesandthelocationisnearorintheuniversitytownorbusinessstreet.Cosmeticanditstools,headwear,handwear,earpendant,rings,gifts,dailycommodityandsoonareitsmainproducts-Byknowingabouttheneedsanddesireofconsumersforornamentsandtheevaluationofcustomersfortheornaments,themanufacturercouldresearchnewproductandretailerscouldselecttheappropriateproductsthatfitthemarket.Theprojectofornamentsstoreneedsasumof,atmost,10,000RMBtorent,decorate, andregisterthestoreandsoon.Thestorewouldmakeitpossiblethattherevenueandprofitbeincreasedby10%annually.And,inthefirstyearwhenthestoreisopened,netprofitsaftertaxwillbeincreasedtonearly40,000.Besides,thedailysaleswouldreach1000RMBto3000RMB.•FindingsOpportunitiesAsforpeople"sdesiretopursuingfashion,especiallysmallornaments,ornamentsbusinessisbecominghotterandhotter,thebusinessopportunitiesofornamentsishuge.Inaddition,theornamentsupgradeisveryfast,thereisnoneedtoworryabouttheprospect.Fortherewillbeconstantcustome匚Someproductshavetakenacertainmarketshareandyoucouldgetthemostbusinessopportunities.•Therearevariouskindsofgoodsandthefull-scaleofcategory.Theadvertisementofsuchproductshasbeenenteredintothemarketbythefashioninformationandyouneednottoworryaboutthepropagandas.•Theornamentshavetheirspecificstyleandbeenkeepingupwiththefashionelements,whichcouldattractalotofladieswhoseekforbeauty.•Theseproductshavebeenunderconsiderateobservationandelaborateproduction.However,thepriceismoderate.Sotherearealotofcustomersandthecustomersareconstant.•ThedesignerhasstrongcapabilityEvenifthemanufacturecarftemployagooddesigner,theywouldknowwhatispopularnowandthatistheiroccupationalacuity.Therefore,theyhavetheabilitytoupdatetheirproducttostimulateconsumption.StrengthThestrengthisveryimportantinthecompetitivemarket.Ifyourstrengthisnotstrongenough,youmaybedefeatedbyotherrivals.Here,ourornamentsshophasourownstrengthtocompetewithothercounterparts.Therefore,weshouldtakegooduseofthe existingstrengthtomakethebusinessbecomebiggerandbigge匚Thesestrengthscanbeillustratedasfollows:•Thepriceiscomparativelylow.Wecouldgivecomparativelylowerpricesthoughbuyingoursuppliersinsomeotherplaces.•Thepatternsarevariousandnovel.Smallornamentsarefamousfortheirdiversestyles,thisshop，productsarefromallovertheworld.Nodoubtthepattersarevarious.•Theyarekeepupwiththefashionandtide.PremisesOpeninganewornamentsstorewilldefinitelyattractalotpeople"ssight.Wecouldmakegooduseofittomakethestorelively.First,thestoremusthavesomefeaturesandbelowaresuchfactors.•Theappearanceofthestoreisattractiveanditstandsfortheshop，simage.Ladiesalwaysbuysomethingbecauseofimpulsion,andgoodoutlookcouldstimulatetheirdesiretogointothestore.Sotheoutlookisourfirstfeature・•Thedisplayisuniqueandsightly.Productsdisplayisalsostaticmarketing,andhandsomedisplaycouldattractmorecustomers.Inthisstore,wehaveuniqueadornmentsthatorderlydisplay.•Productsarethecorecompetition,andanymarketingcouldn^texitswithoutproduct.Wehavewonderfulproduct,andafterthecustomersenjoythedisplayofthestore,theywillbegintocarefullylookattheproducts.ServicesGoodservicescouldkeepmorecustomers.Sowecarftignorethequalityofservicesinornamentsshops.Inordertoincreasethecirculationofproducts,wehaveplannedseveralitemsasfollows:•Wegivemembershipcardstocustomerswhoappliedforthememberofourshop. Forthosecustomers,theycouldgetadiscountonsomeproducts.Andwewillsendthempresentsonspecialdays,suchastheirbirthday.Inaddition,theywillbefirstinformedthenewestproductsofourshopandthenewestfashioninformation.•Onholidaysofweekend,wewillholdsomepromotionactivities.Forinstance,weprovidediscountonsomeproductsandwegivecustomerspresentsiftheybuysomeamountofproducts.•Providewarmandattentivehumanservicesbytrainingthestaff.•Providebackgroundmusictocreateapleasantatmosphere.GoodsGoodsarethecoreofashop,nottomentionanornamentshop.Inthiskindofshop,itwillprovidevariouskindsofgoodsandthescopeofgoodsisverylarge.Inaddition,thegoodsinthisshopshouldbefitfortheconsumptionlevelandtheageofcustomers-Inordertomeetthedifferentneedsofdifferentcustomers,theshopshouldstoredifferentlevelsofgoods,suchashigh-end,middle-endandlow-end.Nowadays,mostofyoungpeoplepursueforindividuality,thereforethegoodsshouldbespecialandunique,too.Wecouldbuyoursuppliesinminorityareasorforeigncountries.Belowarethekindsofgoodsthatanornamentshouldstore.•Thefirstkindmustbepureornaments.Firstly,accordingtothestyle,therearenecklace,pendant,bracelet,ring,brooch,andearringandsoon.Secondly,accordingtothematerial,therearesilverornament,crystalornamentandemulationornamentandsoon.•Anotherkindistoysandgifts.Forexample,doll,musicbox,flowersandadornmentsandsoon.•Thethirdkindissmalllivinggoods.Suchasglovesormitten,watch,umbrella,bags,cups,scarf,andperfumeandsoon.•Manyotherthingscouldbesoldinthiskindofshop.Thereisnospecificbound.Wecouldsellstationery,sunglasses,cosmeticsandcombandsmallmirroras well.FacilitiesPlanningtoopenanewornamentshop,wehavetobysomemusttodecoratetheshop.Infact,decoratinganornamentsshopisnotlikedecoratingahotelwhichneedstobeluxury,instead;weshouldgrasponepointthatisshowingtheairoffashion.Afterall,ornamentsareakindoffashiontide・Whendecoratingtheshopweshouldtakecareofthestyleandspecificationsasawholetomaketheshopeye-catching.Intheend,ourstyleofdecorationandfasciawillbecomeourfreeadvertisement.Next,wewilltalkabouttheconcretefacilities.Asforthewallandfloor,wecouldbuysomewallpaperandfloortilesaccordingtothestyleandeconomicposition.Orsimplydecoratethem,suchaswhitewashorsomethingalike.Afterthat,weshouldbuythemostimportantfacilities一thatarethedisplayshelfandhangers.Becauseourgoodsareputontheshelvesandhangedonthehangers,andcustomerswhogointotheshopareforthem.Sothedisplayshelvesshouldbeinproperspecificationtoholdourgoods.Inaddition,itisbetterwemaydecoratethedisplayshelvesaswell,becausewhichcouldwellmatchourgoods.Antherimportantfacilityisthecounter.Here,Ithinkthereisnoneedtosaytheimportanceofthissubject.Thereareotherfacilities,likecupboards,lightsandsoon.Ifitisnecessarywecouldalsobuyavideocameraorcomputer.CostbreakdownThecostofanornamentshopisvaryingaccordingtoyourexpectation,fortherearemanyelementsthatcouldaffectthecost,forexample,thelevelofdecoration,thequalityoffacilitiesandthedimensionsoftheshopandsoon.Inanotherwords,ifyouwanttoopenahigh-levelornamentshop,thecostmustbehighe匚Instead，ifyoujustwantamiddleclassornamentshop,thecostcouldbeless.Generallyspeaking,whateverkindofshop,thecostwillbenomorethan100,000RMBandnolessthan20,000RMB.Expensesforspecificitemsarelistedasfollows: Rent:thefirstthingofopeningashopistofindaproperfrontshopandrentit.Thecostofrentingashopisalsovaryingfrom2000RMBto10,000RMBaccordingtotheacreoftheshopandregion.Standardshop:theacreoftheshopisusually20squaremetersandthecostmaybevaryingfrom1400RMBto1800RMB.Decoration:thecostofbuyingdecoratingmaterialsandemployinginteriordecoratingworkerswillvaryfrom6000RMBto20,000RMB.Nowwearetalkingaboutthestandardshop.Laborcosts1,000Lumber150Paint400Lighting&pipes3,000Flooring1,000Glue&Tools50Windows&doors3,000Equipment:accordingtotheshopitself,theequipmentcostisdifferent.However,thecostofequipmentinanordinaryornamentshopisnolessthan10,000RMB.Shelvesandlatchhook1,000Counterandchairs700Computer5,000Aircondition4,000Cameravideo3,000Budget:Themonthlyincreaseintheoperatingbudgetwouldbe 7,0001,000300WagesEquipmentmaintenanceElectricitycostBenefitsThebenefitofanornamentshopisverygood・Generallyspeaking,oneproductcanmakeabenefitwhichisthreetoeighttimesthantheproductitself.However,thebenefitvariesbytheareaandseasons.So,wehavetowellplanthathowtogetthelargestbenefit.Asforthefeverthatyoungpeoplearepursuingforfashionisbecominghotterandhotter,theindustryofornamentswilldefinitelybecomemoreprosperous.Furthermore,asthefrequencyontheupdatingofthiskindofproductsisveryfast,sopeoplewillbuythemoverandoveragaintomeettheirneeds.Therefore,thereisonepointthatweshouldtakecareof,whichisthatbeforewebuyoursupplies,weshouldmakeasurveythatwhichkindofornamentsarepopulousandmakeaplanthatwhichproductscouldbuymoreandwhichshouldbuyless.Nowlet^stalkaboutthespecificbenefit.Wekeepstoringproductsthatworth30,000RMBintheshopmonthly.Supposingtheaveragedailysalesoftheproductsis1,000RMBandthemonthlyvestedcapitalis30,000RMB,themonthlybenefitwillbe30,000RMB.Besides,webuyoursupplies10,000RMBeverymonth.Removingthewagesofshopassistantsandotherfees,thenetprofitwillbe2,000monthly.Therefore,carefulplanisnecessaryifyouwanttoopenanornamentshop.Asamatteroffact,themonthlyincomevariesindifferentseasons.Alltheaboveanalysesaretheaveragecondition.ScheduleThisprojectwillnearlytaketwomonthstofinish.Afteryouplantoopenanornamentshop,youwillfirstselecttheproperstoreforyourfurtherinvest.Andthiswilltakea month.Next,therearealotofcockamamiethingstodo,suchasdecoratingthestore.Inthisprocess,weshouldinviteaninteriordesignertodrawadecoratingplanwithusfirst.Thencomestherelatedbusiness,forexample,buyingthematerials,askingworkersanddoingthedecoration.Probablythisprocesswilltaketwotothreeweeks.Afterallthesehavedone,youneedtobuyyoursupplierandputthemrightlyontheappropriateplaces.Infact,thisprocessshouldhavebeenconceivedwhenyouhavethethoughttoopenanornamentshop.Youhavetomakearesearchtofindoutwhatkindofproductyouneedtostore.Usually,thisprocedurewilltakeoneweek.Asitisknowntoall,nextyouwillbethebossoftheshop.RiskandManagementPlansAsacoinhastwocovers,everythingalsohastwosides.Therefore,itisnecessaryforustothinkabouttherisksbeforehand・IfyoudorTtthinkthiskindofthings,whentheyhappen,youmaybeshockedanddon^tknowwhattodo.Asforthedemandofmarketisbecominglargerandlarger,peoplewhoaredoingbusinessofornamentsisincreasing.Consequently,themarketcompetitiveisbecomingmoreandfierce匚Youmaybeundergreatpressure.Riskslikethattherearenotmanycustomerscomeintotheshoporbuyyouproducts,andsomegoodsarelostorstolenbysomeonearethefrequentones.Allthesemayhappen.Youhavetobereadyfortheriskandmakegoodmanagementplansforthis.Belowaresomecorrespondingmeasures-•Consideringthebigcompetition,weshouldkeepourproductsnew,fullandfashionable.Besides,ornamentsupgradeveryfast,sothestock-upcycleshouldbeshortened.Inordertoachievethatwecouldbuysuppliersonceaweekoratleaststockupsomenewthings.Ofcourse,weshoulddecideascircumstancesrequire.•Carryoutmarketresearchforthecustomers5assessmentstowardstheprovidedproductstoguaranteethepopularityofcertainspecialornaments.Inaddition,weshouldreadnewspaper,magazinesandwatchTVfrequentlytoknowthelatestfashiontrendandthetide,makingourornamentalvisiondiscerning.•Inordertodecreasethefrequencythatsomegoodsarelostorstolen,weshouldkeep properamountofsalespersonsintheshop.Setcameravideointheshoptomonitorthewholestaffandcustomers.•ConclusionInconclusion,theprojectofopeninganornamentstoreispracticalandfeasible.SeenfromthehistoricaldevelopmentofChineseornamentsindustry,wecanseethatornamentsindustrystaysinastablebutconstantlyfastrisingstage.Inthreetofiveyears,alongwiththecontinuouslyfastgrowingofcivileconomyandpeopledmateriallivinglevel,theconsumptioninornamentsindustrywilldefinitelydevelopabigstepforward.Inthemeanwhile,forornamentspractitioners,marketcompetitivepressureisbecomingbiggerandbiggerastimegoesby.Ifacompanywantstowinthemarketadvantages,hemustforecastandmeettherequirementsofcustomersandknowaboutthefeaturesofcustomers,aswellastheirpurchasingreasons,courseandaffectingfactors・Onlywhenyouunderstandthegeneralactingdisciplineincustomers9purchasingprocessandfindoutthebidirectionalmutualrelationbetweenfactorswhichaffectpurchasingactionsandmarketing,canyoumakeoutpracticalmarketstrategies.Intheend,Iwouldliketomeetwithyouatyourconveniencetodiscussthisplanthoroughly.Atthesametime,Iwouldbewillingtoexplainanydetailsoryourdoubtfulpointsandprovideyouwithanyadditionaldatathatyoumayrequire.PleasecallmewhenitisconvenientforyouasIknowthatyourhaveaverytightschedule.•References[1]史冇春•消费者行为•北京:中国财经出版社，2000.69-86[2]DavidKrech,RichardS.Crutchfield,andEgertonL.Ballachey,IndividualinSociety（NewYork:McGraw-Hil1.1962），ch.2. [1]BernardBerelsonandGaryA.Steiner,HumanBehavior:AnInventoryofScientificFindings（NewYork:Harcourt,BraceJOVanOVlch,I964）,P.88[2]BauerRA.ConsumerBehaviorasRiskTaking:DynamicMarketingforaChangingWorld,Preceedingsofthe43rdConferenceoftheAmericanMarketingAssociation,1964.255-278[3]石文典，陆剑清•市场营销心理学.人连:东北财经人学出版社，2000.75-98⑹（美）亨利•阿塞尔•消费者行为和营销策略，韩德昌译•北京:机械工业出版社，2000.121一139[7]符国群.消费者行为学.武汉:武汉大学出版社，2001.152-178[8]林宁•营销，i｝段一顾客心理与营销对策.广州:广东经济出版社，1999.112・145[9]罗伯特S.平丁克，月一尼尔L.洛宾菲尔德.微观经济学（影印版）•北京:清华大学出版社,2001.355-433[10]高佳.广告心理学.北京:中国人民大学出版社，1995.114J32[11]马谋超.广告心理学:理论与应用.北京:经济管理出版社，2000.213-238[12]（美）菲利普•科特勒•市场营销管理，梅汝和译.上海:上海人民出版社，1996.231-339[13]菲利普•科特勒•营销管理（M].北京:北京人民大学出版社，2005[14]王婉珍.营销要抓住女性心理仃].福建行政学院福建经济管理干部学院学报，2005,（11）•AppendixesAnalysisofthebusinessSeenfromthehistoricaldevelopmentofChineseornamentsindustry,wecanseethatornamentsindustrystaysinastablebutconstantlyfastrisingstage・Inthreetofiveyears,alongwiththecontinuouslyfastgrowingofcivileconomyandpeople"smateriallivinglevel,theconsumptioninornamentsindustrywilldefinitelydevelopabigstep forward.WhileeveryotherindustryofChinaisbecomingmoreandmorecompetitive,ornamentsindustryremainsprimarystageincompetition.Thereisnoleadingbrandandnobrandmarketcouldtakemorethan5%marketshare.Thebrandsthathavechainstoresalloverthenationareverysmall.Sotheprosperityofthiskindofindustryisquitehuge.CustomerprofileFortheornamentsshops,theprimecustomersarestudentsandladiesandthosewhopursueforfashionandbeauty.However,somemalesmayalsogointothiskindofshop.Consideringthetypeofthecustomers,wecanseetheaverageageofthecustomerswillbenotmorethanthirty.Asfortheoccupationofthecustomers9,thereisnodividingline.Peoplefromallworksoflifemaybeourcustomers.Maybe,high-incomepeoplewillnotcomeintotheshops.Usually,theaverageincomeofthecustomerofthiskindofshopisnotveryhigh,buttherearealsoexceptions.Generallyspeaking,theyareinthemiddlelevel.Inaddition,theirinterests,mostofthem,seekingforbeautyandtheirwayoflifearedifferent.FocusgroupreportForeveryindustry,customers^complainisunavoidable.Intheornamentsshop,themaincomplainfromcustomers^maybethatthegoodsarenotfull.Inotherwords,somecustomerscan"tfindtheproducttheyneedintheshop.Anotherthingisthattheserviceintheshopisnotverygoodandtheshopassistantsareunzealous.Astheshopowner,youshouldbesensitivetoallofthisandtakeactionsinstantlytosolvetheproblemsincaseyoulostcustomers.SWOTanalysisThestrengthoftheornamentsshopisverystrong.Forexample,thepriceiscomparativelylow,thepatternsarevariousandnovelandtheornamentsarekeptupwiththefashionandtide.Theweaknessoftheornamentsshopisthatthebusiness changesaccordingtotheseasonsandweathe匚Somaybeinsometime,thebusinessisverygoodandtherearemanycustomerscometobuyyourproduct,butinsometimemaybenot.Therearemanyopportunitiesfortheornamentsshop・Asforpeople"sdesiretopursuingfashion,especiallysmallornaments,isbecominghotterandhotter,thebusinessopportunitiesofornamentsishuge.Inaddition,someproductshavetakenacertainmarketshareandyoucouldgetthemostbusinessopportunities.Therefore,theopportunitiesforornamentsshopareprosperous.Thethreatcomesfromtheircompetitors.Soyoushouldbecarefulallthetimetomakeyourselfunbeatable.ActionplanandactivitychartWEEK1TO4WEEK5TO7WEEK8SHOPSELECTIONDECORATIONOFTHESHOPBUYSUPPLIERSTCostingThecostofanornamentshopisvaryingaccordingtoyourexpectation,fortherearemanyelementsthatcouldaffectthecost.Generallyspeaking,whateverkindofshop,thecostwillbenomorethan100,000RMBandnolessthan20,000RMB.Thereamong,thecostoflaborisabout1,000RMB,thecostofmaterialis1,600RMB,thecostofequipmentsisl4,000RMBandthecostofutilitiesis7,000RMB. RiskanalysisandmanagementRiskisthekindofthingthatwemustconsiderbeforehand.Ifwedon"tcare,wemayclosetheshopattheend.Forinstance,therearenotmanycustomerscomeintotheshoporbuyyouproducts,andsomegoodsarelostorstolenbysomeonearethefrequentones.Weshouldtakeeffectiveactionstopreventthiskindofthingshappen.Weshouldkeepourproductsnew,fullandfashionableandshortenthestock-upcircle.Furthermore,carryoutmarketresearchforthecustomersassessmentstowardstheprovidedproductstoguaranteethepopularityofcertainspecialornaments.Inaddition,weshouldreadnewspaper,magazinesandwatchTVfrequentlytoknowthelatestfashiontrendandthetide,makingourornamentalvisiondiscerning.Atlast,weshouldkeepproperamountofsalespersonsintheshop.Setcameravideointheshoptomonitorthewholestaffandcustomers.TheprojectframeworkThegoaloftheprojectistoopenanornamentshop・Inordertomakethisprojectrealizedandtheshopvigorous,wehavealotofthingstodo.Suchasdecoratingtheshop,buyingsuppliersandsettingtheshopandsoon.Theinputsarevariousornamentsandequipmentsandtheoutputsaretheproductsyouwanttosell.NarrativeSummaryObjectivelyVerifiableIndicatorsSourcesofInformationAssumptionsRisksandGoalorAimTocreateanidealplaceforbusinesspersonnelandwomenwhowanttoenjoytheirleisuretime.Businesspersonnelandwomenopinion.PurposeorObjectives1.Toincreaserevenuesandprofitsby20%and30%respectivelywithintwoRevenueandprofitfigures.Ornamentsshopfinancialrecords.Ornament years.2.Toraisetheprofitandimprovecompetitivenessoftheornamentsshopwithintwoyears.Increaseddemandsofsharingfreetimewithfriendsandcolleagues.shoprecords.Outputs1.LargerExistenceofnewObservation1.Thatthenewpremisesshopnewservicesornamentsemployeesaregoodat2.Additionaloperationalandshopproducingandselling・servicesonregularuses.records.2.Thosetoofrequentofferthesechangesofornamentsinclude:shopmakethe—faxandcustomersfeelprinterservicesunacceptable.—bookslibraryRegularadviceon3.Thatadviceoncollectionsstockandservices.newproductstostock—freewirelessinternetconnectivityiscorrect.Activities1.Identify1•RentalagreementProjectandnegotiatesigned.implementat1•Thatthecontractorrentalofnewiondiaryusesgoodqualitypremises.2.Design2.Designgiventomaterials.newornamentscontractors.shoplayout.3.Orderequipmentandfurniture.4.Installequipmentinnewshop.5.Ordernewstock.6.Recruit6.Joboffersmadeandtrainnewstaff7.Moveexistingstocktonewandcontractssigned. premises.InputsHuman5additionalstaff.EquipmentComputerPrinterFaxNewdisplaycaseShelvingFinancial665,000RMBasaloanfrommanager^parents.Thatthemanager9sparentswillbewillingtolendthemoney.'